A little clarity.

Naturally, scope will often dictate costs, with filming days, locations, contributors, animation complexity and the outputs you need. However, based on years of experience, we’ve built a range of offers that suit most business needs, leave you with more than you planned for, and set you up for the long term.

The first step is to share your delivery date, and whether it’s set in stone. Planning, access, production and stakeholder feedback will all affect timing. We’ll assess the schedule and availability before committing, but in reality, there is very rarely a deadline we can’t meet.

Yes. We can work within an established visual identity, as we do on many of our projects, but we can also develop a creative direction around your brief. If you have something special in mind, share it with us. We’ll share relevant examples, develop style frames, and make sure we’re all aligned before we press go.

That will often depend on the nature of the project. That said, we’ll agree on the expected input needed at the outset, including access, contributors, feedback and approvals, so you can plan around it. Rest assured, we'll do our best to make the process as smooth as possible for you.

Businesses, agencies, charities and public-sector teams. The common ground is an important subject and a thoughtful, collaborative approach.

Get in touch early, particularly for shoots with several locations or stakeholders. Share your deadline and we’ll assess the planning, production and approval time needed.

Yard B is an anagram of Darby, our founder’s surname. The name was suggested by his sister, who has since taken the unofficial role of Honorary President.

We won’t take on misleading or harmful work, or projects that conflict with our values. We’ll be open about whether the brief is right for us.

We agree the main film or animation, durations, formats, cutdowns, captions, feedback rounds and usage requirements before production. Additional work is discussed and agreed separately.

No. Tell us the problem you need to solve and what you already know. If structured discovery is needed, we’ll explain Seed and agree its paid scope before starting.

Ongoing editing, motion graphics, repurposing and filming, with a variety and rhythm that help you reach the right audiences.

Lewis usually leads interviews, helping contributors feel comfortable and speak naturally. For specialist subjects, we may shape the questions with someone from your organisation.

Think about key points, examples and stories rather than memorising a script. We agree the topics beforehand and give people room to answer in their own words.

The crew is shaped around the production. A smaller shoot may need one operator; more involved work can include camera, sound, lighting and other specialists. We agree the team before production.

Professional cameras, lenses, lighting and sound equipment, selected around the brief. Specialist movement, lenses or lighting are brought in where the approach needs them.

Wear something natural for you and appropriate for the audience. Bring a second option if helpful. Avoid very fine stripes and tight patterns, which can interfere with the camera.

Five to ten considered questions can be a useful starting point. We help shape the topics during planning and follow interesting details in the conversation.

Form Story is interview-led, pairing conversations with supporting footage. Form Life is visually led, using imagery, movement, music and atmosphere to convey a place or experience.

Motion graphics and illustrated 2D animation, using existing brand assets or a visual style built around the brief. Other techniques can be considered when they suit the subject, budget and schedule.

Duration, design and movement complexity, narration, sound and the number of versions all affect scope. We recommend an approach and agree the cost before production.

Yes. We work with you on the message, structure and tone, then turn the agreed script into a visual plan. We can also develop an existing script or creative direction.

Yes. Character design can be part of a bespoke illustrated approach. We agree a level of detail and movement that suits the audience, budget and production time.

We start with the elements that make your brand recognisable: colour, typography, imagery, tone and graphic style. We can animate those ingredients or develop a wider illustrated world around them.

The right length depends on the subject, audience and use. A short campaign may need under a minute; a fuller explanation can need longer. We recommend the shortest length that communicates clearly.

Yes. We can recommend professional voice artists suited to your audience, tone and budget, then manage recording. Narration requirements and costs are agreed as part of the scope.

Form Move brings your existing visual ingredients into motion. Form Explain builds an illustrated visual world around the subject, useful for complex, abstract or not yet real ideas.